Building Brands. Developing Leaders. Inspiring Action.
Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
Leading with Purpose
I believe the strongest brands are built through trust, meaningful experiences, and the people behind them.
Over the past 20 years, I've had the privilege of leading talented teams, building nationally recognized brands, and helping organizations grow through strategy, creativity, and collaboration. While I'm proud of the work we've accomplished, what has always mattered most to me is creating something meaningful that leaves people, organizations, and communities stronger than we found them.
At my core, I'm a relational leader. I love working alongside hardworking people who share a common goal and genuinely care about making a difference. The best ideas come from trust, collaboration, and a team that's inspired by a shared purpose.
Whether I'm mentoring a creative team, partnering with leadership, or building a brand, my goal is always the same: to create meaningful work that serves a greater purpose.
Today, I'm excited to bring that same passion to an organization dedicated to conservation, education, and inspiring people to care for the world around them.
Highlights
300+
National Marketing & Design Awards
20+
Years of Marketing & Brand Leadership
100s
Integrated Marketing Projects Led
Areas of Expertise
Brand Strategy
Enterprise Brand Strategy
Brand Governance
Market Positioning
Integrated Marketing Campaigns
Organizational Leadership
Team Leadership
Executive Collaboration
Cross-Functional Partnerships
Change Management
Customer Experience
Environmental Branding
Wayfinding Strategy
Patient Experience
Experience Design
Operational Excellence
Creative Operations
Process Improvement
Vendor & Agency Management
Project Portfolio Leadership
Professional Experience
Throughout my career, I've had the privilege of leading marketing initiatives across healthcare, hospitality, gaming, and tribal enterprises—building brands, strengthening organizations, and creating experiences that connect people to purpose. My journey has been shaped by a passion for strategic leadership, creative excellence, and developing marketing solutions that drive meaningful business outcomes.
Creative Services Manager
Driscoll Health System
2022 – Present
Lead the Creative Services function for one of the nation's leading pediatric healthcare systems, guiding enterprise branding, integrated marketing, environmental design, and creative operations across multiple hospitals, clinics, and regional markets.
Working collaboratively with executive leadership and cross-functional teams, I help shape marketing initiatives that strengthen organizational culture, enhance the patient experience, and support strategic growth throughout South Texas.
Highlights
Lead enterprise brand governance, ensuring consistency across print, digital, environmental, and promotional communications.
Helped develop scalable brand initiatives, including Together, We Heal., There's Only One, and a comprehensive systemwide wayfinding program.
Partner with executive leadership, clinical teams, Facilities, Legal, and external agencies to deliver strategic marketing solutions aligned with organizational priorities.
Direct creative operations, vendor partnerships, and project portfolio management supporting hundreds of marketing initiatives each year.
Foster a collaborative, high-performing creative team focused on innovation, operational excellence, and continuous improvement.
Senior Graphic Designer | Brand & Marketing Strategist
The Chickasaw Nation – Department of Commerce
2016 – 2022
Supported a diverse portfolio of businesses and community initiatives through integrated marketing, brand development, advertising, and creative strategy.
Collaborated with leadership across multiple divisions to develop marketing solutions that strengthened organizational identity, promoted economic development, and enhanced customer engagement.
Highlights
Developed integrated campaigns across print, digital, advertising, and experiential marketing.
Managed multiple high-profile marketing initiatives simultaneously while maintaining brand consistency across diverse business units.
Built trusted partnerships with stakeholders, vendors, and leadership to deliver strategic creative solutions.
Contributed to marketing efforts supporting hospitality, tourism, retail, and community development.
Senior Graphic Designer | Brand & Marketing Strategist
Newcastle Casino - Marketing
2012 – 2016
Supported marketing and advertising initiatives for one of Oklahoma's premier gaming and entertainment destinations, developing integrated promotional campaigns that enhanced guest engagement and strengthened the property's brand presence.
Graphic Designer
The Choctaw Nation - Department of Commerce
2009 – 2012
Developed advertising and marketing materials supporting gaming, hospitality, entertainment, and special events while collaborating with cross-functional teams to deliver cohesive, guest-focused marketing experiences.
Career Impact
Throughout my career, I've remained focused on one guiding principle: marketing should do more than communicate—it should create connection, inspire trust, and deliver value.
Whether developing enterprise brand platforms, leading multidisciplinary creative teams, designing environments that improve the customer experience, or building award-winning campaigns, my goal has always been the same: to leave organizations stronger, teams more empowered, and communities better served.
Leadership isn't defined by titles—it's defined by the impact we make, the people we inspire, and the legacy we leave behind.
Education & Professional Development
A strong foundation in design, paired with a commitment to lifelong learning, has shaped my approach to strategic marketing, brand leadership, and creating meaningful experiences. My education and continued professional development have provided the creative and analytical framework that supports every initiative I lead.
Bachelor of Fine Arts
The University of Texas at Arlington
Graphic Design
Professional Certification
Certified Interior Redesigner
International Association of Professions Career College
PADI
Open Water Diver
Industry Leadership
I believe leadership extends beyond the workplace. Contributing to the growth of the marketing profession through service, collaboration, and the recognition of excellence is an important part of my professional journey.
National Judge
DANDA Awards | Two-Year Appointment
Selected to serve on the national judging panel for the DANDA Awards, evaluating healthcare marketing and creative excellence from organizations across the United States. This role provided the opportunity to recognize innovative work, celebrate industry best practices, and contribute to advancing the standards of excellence within healthcare marketing.
Professional Philosophy
I believe the best leaders never stop learning. Whether mentoring teams, evaluating award-winning work, or pursuing continued professional development, I am committed to challenging ideas, sharing knowledge, and helping elevate the marketing profession.
